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Welcome to SWIFT
SWIFT is a revolutionary new web platform designed to add value and productivity to conferences, trade shows, and other meetings. SWIFT uses the latest tools like blogging, tagging, podcasting, and social networking to streamline meeting preparation, simplify the sharing of multi-media content, build content-rich communities, and open potent new marketing channels before, during, and after the live event. You set up workflows for each of the key stakeholders at your event – participants, administrators, speakers, and sponsors – and SWIFT prompts your users with email reminders to add their content to the SWIFT platform, in SWIFT, workflow is converted into social media. You can track any information or file related to the conference within SWIFT; tracked items can be annotated with notes and tags. Once you have tracked something – person, session, sponsor, or media – it is aggregated under a unique URL which forms the “trip report” for the meeting which can then be shared. SWIFT also aggregates conference activity in a mini feed: a continually updated digest of all tracked items, along with a “social stream” of del.icio.us tags, blog posts, twitters, flickr photos, and comments on any items. During the conference, you can use your mobile phone to add tracked items to your SWIFT profile. SWIFT pulls all of this information together under a unique URL in the form of a digital trip report which can be shared among friends, social networks, and organizations. SWIFT also creates a “collective” view of the conference and can identify “hot spots” – topics, people, products that can be used to sustain interest in the form of webinars, podcasts, and other community events. Everything within SWIFT is exportable so that you can bring the value you gained at the conference home and continue to build and maintain relationships with people, ideas, and products of importance. |
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