ATA Cycle is a full-service bike shop, with a first class selection of
bikes, parts, and accessories from kid's bikes to top-of-the-line racing
frames and everything in between.
Their website, atabike.com,
provided customers with a typical brochure of ATA's services and
products, with a simple banner and contact information at the top of
each page.
There were some attempts to further engage cycling enthusiasts through the Racing-Scene and Cycling News
sections; however it was obvious that these resources were being
underutilized. (The last team listed on the Racing-Scene page was from
2003).
Hussam, ATA's owner, knew that his growing, passionate, and
loyal clientele needed a website where they could find out more than
the basic information about the store, location, hours, etc. but felt
overwhelmed by the amount of work required. So, The Otter Group was
brought in to design strategies for a weblog/website to support this
locally and globally dispersed cycling community.
We began the design process by asking questions:
- What are your goals for the blog?
- What elements of the existing website are needed on the blog?
- Which sections of the blog will be updated daily? weekly? monthly? yearly?
- How do you want customers to find you on the web? what keywords, search terms, etc. do you want associated with your business?
Then, we developed a plan for the new ATA blog, which morphed itself into a hybrid blog/site, ATAbikeblog.com:

blog
website
Features:
- Header banner with contact and location information, logo, site navigation, RSS feed
- Left column with Best of Boston logos, weblog categories, “Recent Articles” from weblog, Login
- Right column with Search tool, customizable RSS radar headlines from selected news feeds
- auto-generated photo gallery: “What's New In Our Store”
- Footer with contact information
- Dynamic center column with display for webpages, article posts, images, etc.
New features:
- Weblog with these features
- Search tool
- Subscribe via RSS feed or email
- RSS news components
- Auto-generated “What's New In Our Store” photo gallery
- easily updated web pages and article posts (no need to install HTML editing software)
Benefits to moving to blog format:
- Create new and edit existing content: web pages, article posts, photo albums
- Content is tagged, indexed, and searchable by all search engines
- Built-in full-text search tool
- Each article post has its own unique URL
- Both article posts and web pages fully support HTML
- Article posts can be easily organized into categories, assign keywords, dis/allow comments, trackbacks
- Readers can subscribe to content via RSS
- Easy to upload and manage folders of photos and files
- Moblogging feature allows administrators the option to post to blog via email
- Easily secure categories or components for internal use
By combining content on the old website with new content on the
blog, ATA's new blog/site now functions in both capacities without
sacrificing the “look and feel” of a website. Content is organized
simply and is now easily updated and edited using Pingware's
best-in-class web-based software. Both blog and website are managed in
one place.
Thinking about a blog for your business? Contact us and we'll work with you to create a web presence that meets your goals.
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