If there is one consistent theme of this conference it is that the enterprise is now being driven by changes in the consumer web. This is a complete reversal of how software used to get made: businesses got it first and then it migrated out to the rest of us. But that’s all changed: now every single speaker here has emphasized that they are working on moving the consumer web inside the firewall.

Ross outlined how his wiki software has evolved in terms of how it is being viewed and used:

2002: project communication and lighweight documentation
2004: general collaboration

2008: specific business processes

Ross hates business processes but he believes in the idea of management by exception. For enterprise 2.0 to take hold, It has to be about problems that are being solved. And wikis can solve the problem of managing mass collaboration so that the exceptions to standardized business processes can be managed efficiently.

Opportunities abound in the area of collaborative Intelligence: too often feedback from field is broken. Search and browse by tag and solve exceptions to business processes.

Ross believes the goal of enterprise 2.0 software is not automation to drive down business costs. Rather the goal is augmenting people to get better productivity. In this I wholeheartedly agree with him.

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