This presentation from Rishi Chandra, Enterprise Product Manager from Google was one of the best I’ve seen so far. Again, the starting theme is the importance of the consumer web. He sees what he calls the rise of the “power collaborator” as a key to business success. And this next generation of collaborative employees are going to want and need the freedoms they have experienced on the consumer web: completely distriuted working virtually with internal, customers and suppliers.

Rishi makes the argument that this type of distributed work is best supported with cloud computing. The cloud is the only place where you can achieve the economics and scalability needed to have global solutions built on open standards.

Of course the big bugaboo is the issue of security. Rishi counters with the notion of false security under today’s “behind the firewall paradigm.” Huge numbers of lap tops are stolen. Data sticks are lost. At the same time the cloud computing providers need to prove that you are secure. Rishi asks: are your five to ten security experts more adept than the hundreds of security experts at google?

The era of the cloud has arrived: All innovation that is relevant to the enterprise will happen in the cloud. Because this software is built on open standards, there will be lots of competitors. The move to the cloud will be driven by the needs and desires of the under 30 generation who are dependent on team productivity not individual productivity.

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