I sat in on most of the Implementing Enterprise 2.0 tutorial at the Enterprise 2.0 conference. While the tutorial was a good introduction to the topic of enterprise 2.0, I felt that it was overly descriptive and not at all prescriptive.

Dion Hinchcliffe clearly knows his stuff but I find his presentation to be overly complicated and his graphics, while rich, are complicated to the point of fussy.

The presentation began by mapping the terms enterprise 2.0, social media, and km 2.0 on Google trends. This is a good way to show how 2.0 tools are now entering the collective mindset if not the enterprise. Dion related a story of how 2.0 tools pushing the other tools out of the realm. AOL was using Documentum and mediawiki just blasted documentum out of the water.

He also cited a statistic from Forrester Research that 50 % of Global 2000 are planning to adopt e20 — a $4.6 billion market in by 2013.

I felt one of the key moments of the presentation was Dion’s presentation of the newest compact definition of web 2.0 from Tim O’Reilly:

“Networked applications that explicitly leverage network effects.”

Thus it follows that social networking will be the largest e20 app in terms of dollars spent (although this was not covered in the part of the tutorial I saw).

One of the audience members raised the notion that “individuals become hubs of their own personal networks.” In my opinion this is controversial and at the core of why e20 finds so much resistance behind the firewall. But it is also at the of the key value that can be created by e20 services — that is a network of talented individuals who share knowledge and collectively raise the intelligence of an organization. Unfortunately most e20 platforms don’t recognize this as the core value and are built around generic services rather than people.

I did not get to see the case study portion of the meeting. (The set up was awful. We were packed into tight rows in a small room.) This is the kind of session that needs to be set up classroom style so that people can spread out and interact with one another.

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This entry was posted on Monday, June 9th, 2008 at 11:29 am and is filed under Uncategorized. You can subscribe via RSS 2.0 feed to this post's comments. You can skip to the end and leave a response. Pinging is currently not allowed.