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In Praise of LinkedIn’s Questions Feature

I just had a great experience with LinkedIn’s question feature. I use LinkedIn as a kind of extension of my desktop Address Book. Every six months or so I’ll update my LinkedIn account to make sure that all of my new contacts are “linked in.” I have used LinkedIn’s inmail, which can be effective but is pricey at $20 per month. When I’m really in sales mode I’ll turn that feature back on again.

Now I’m looking for a select group of companies interested in co-developing the next version of our SWIFT platform. Yesterday I put out a request to my connections on LinkedIn:

Can anyone introduce me to conference producers who would be interested in working on our next version of SWIFT? We are looking for independent owners who are innovative and entrepreneurial.

I received about 10 responses from my network (thank you guys!) and found some very interesting new connections.

I have only used this feature once before and it is something that I would use sparingly. I don’t want to bombard my network with what could become irritating requests for help. But in the right context, this is a very useful feature.

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