Sylvia Marino and I ran a half-day boot camp last yesterday at the community 2.0 conference.

Our boot camp was built around developing plays for your 2.0 community. Plays are tactical maneuvers that achieve a foundation built on strategic goals.

II. The Plays

The Promise – your social media strategy must offer a higher value than other services out there - this values is what will drive interest and adoption. This value may be given to the group or perhaps to the individual first and then to the group.

Tools – there are a myriad of social media tools out there - social networks, blogs, RSS aggregators, microblogs, bookmarking sites and so on. You must select the tool(s) designed to fit the job, one appropriate for large or small groups and appropriate for the mode of interaction you want to foster. Tip: new tools are not always better.

Bargain – What will you and your audience get in return for participating? How will the investment be repaid? Users must agree to the bargain (the deal). Tip: the more complex the interaction you are fostering, the more complex the bargain will be.

We covered some sample plays and then had the group of 60 break out into four groups and work on developing their own plays. The break outs were tremendous with some really terrific plays emerging.

Sylvia and I will be running the boot camp in a day-long format for clients at their businesses. If you are interested in driving utilization for your 2.0 efforts, this is a great way to get going. Email me: kathleenceo-at-gmail.com for further details.

Share This