We have just launched our first test of dynamic ad insertion on our negotiation podcast series.

Starting today, a message from Bill Ury advertising the Program on Negotiation monthly newsletter will run on all of the Otter Group Negotiation Tip podcasts, as well as on the PON’s own podcast series.

We are using LibsynPRO’s state-of-the-art dynamic ad insertion technology. To increase distribution we have to arrange syndicate the podcasts to an opt-in audience of over 1.3 million key business and legal professionals. After the initial campaign completes, the PON series will be quickly refreshed with new marketing messages from a variety of sponsors.

I will be demonstrating this technology and our program at my talk on Saturday at Podcast Expo: Building a Multimedia Publishing, Consulting and Learning Programs Around Your Podcast, Saturday, September 29th at 2:00 pm. Please come and see me there to learn more.

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This entry was posted on Friday, September 28th, 2007 at 5:57 am and is filed under Uncategorized. You can subscribe via RSS 2.0 feed to this post's comments. You can skip to the end and leave a response. Pinging is currently not allowed.