I'm at the FastForward conference in San Diego working as a blogger and podcaster. It has been very interesting. I will be posting video here, on the Fast Forward blog and on my learning 2.0 podcast series. Here are my notes from the talks I've heard:

John Batelle on the future of search:

• Search is the new interface. The first interface was the C:\ to Dos. The second was the “hunt and poke” mac interface. The Google search bar gave us the third interface. And we are about to move into a new dimension of search where searches organize themselves around our intent and enable intelligent conversations. (Amazon is the example.)

Andew McAfee on enterprise 2.0:

• Enterprise 2.0 is about new forms of collaboration and unlike previous enterprise computing efforts, e20 enables the expression and capture of judgement.
• E20 will not happen just by building new technologies and expecting people to use them. It is hard to get e20 to become part of the DNA of a company and it will require sustained management and leadership through coaching, rewards and incentives, leadership, and building a culture that is attuned to the benefits of working in this new way.
• E20 is very different from groupware (Notes, Sharepoint) in that it is very unstructured. Groupware often failed because it demanded too many rules and the terms of interaction were defined from the start.

im O'Reilly on web 2.0:

• Web 2.0 is defined by building systems that get better as much people use them. This means asymmetric competition in the information business. But there are opportunities to work in the global information commons. O'Reilly hosted a panel where he interviewed the search person from Reed and the head of business development for Fast. They discussed producing more contextual search and looking at federated search where the data coming from multiple customers was combined and made available.

I'll be attending a couple more sessions today and will post my notes. Stay tuned for the video interviews. They are quite interesting.

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