Later this morning I will be interviewing Jay Bryant at TV Guide about TV Guide's strategy for communities. I will be posting our interview to the Learning 2.0 Podcast series as well as to the Fast Forward weblog later today.

In preparation for my interview, I found a very good tip sheet for bloggers to build an audience for their blogs. You can read the full article and see the associated illustrations here.

Incorporate keywords in your copy.

Keywords are the words or phrases people think of when they search on the Web, and they help search engines like Google find your page.

Build a link network. This includes:

1. Friends, family and co-workers

If people you know run blogs or own Web sites, ask them to link directly to your blog.

2. Fan sites

If your blog is dedicated to a specific show or celebrity or has a distinct theme, search for similar sites on the Web and ask them link to your blog.

3. External links - When appropriate, add external links in your blog to sites that are relevant to the topic and will be interesting to your users. For example, if you’re blogging about Grey’s Anatomy, you may want to including a link to the Grey’s Anatomy official fan site.

Be an active member of the community.

You can do this by reading and commenting on other people’s blogs. The more you comment, the more other TVGuide.com Community members will be curious about who you are and what you have to say.

Stay tuned for my interview…

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This entry was posted on Thursday, February 1st, 2007 at 3:13 pm and is filed under Main Page. You can subscribe via RSS 2.0 feed to this post's comments. You can comment below, or link to this permanent URL from your own site. Your comments will be moderated but will appear as soon as humanly possible.