Web 2.0 Guide: the early reviews are in and very positive.
Thanks to Jim McGee and Des Walsh for their early and insightful reviews of our recently published Web 2.0 Guide to Business Advantage. Both reviewers really understood where I was trying to go with this guide.
McGee writes:
If you are trying to understand, or if you find yourself helping others understand, the fuss about blogs and wikis and basecamp and all the other tools for productive knowledge work that constitute today’s web, here is an excellent new resource. Kathleen Gilroy of the Otter Group has distilled her experiences into a nicely focused review of this terrain. Rather than getting caught up in the details of the technology, she anchors her observations in the “what’s in it for me” perspective that busy knowledge workers will appreciate and value.
Walsh explains why he find the document valuable:
Although it’s not a lengthy document, the white paper has plenty of links to enable readers to go deeper on particular aspects or on the whole Web 2.0 phenomenon. As a result of reading the paper I have a better fix on what I already knew at some level and I’ve had my eyes opened to some tools and services I had not known about or had not really figured out a practical business use for.
But a particular feature of the document, and why I’ve started recommending it to others, is that it is written in the first person, by someone who has been on a personal business journey through the various manifestations of Web 2.0. And as well as being a “voice from the trenches”, it is also an account by an experienced educator, who has a special skill in situating the technical details in a broader context of adult learning, communications, networking and business.
You can download an extract at no charge, which comprises the first 13 pages and includes the table of contents. For $9.95 you can download the whole document.
If, like me, you are not a techie and would like some clear explanations, not just of Web 2.0 but of its manifestations such as del.icio.us, OPML, tagging, RSS, folksonomy… you may find this document helpful. If you are a techie and don’t want to spend time explaining to people like me what is obvious to you about Web 2.0, you might like to check out the white paper and see if it is something you could refer others to, so you can get back to whatever you would rather be doing.
One reason for getting hold of the whole document is the case study at the end, where Kathleen reports on a process which did not go smoothly by any means, where she and the processes and technology she was using were seriously challenged and what lessons were learned from that. For anyone introducing Web 2.0 strategies or tools in a business context, those few pages alone are worth, as they say, the price of entry.
You can learn more and purchase the guide in our store for $9.95.
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