I am pleased to announce the publication of a new white paper Web 2.0 for Business Advantage: A Personal Guide to Profiting from the New Web.

I have been immersed in the world of Web 2.0 for three years now and I still find it difficult to sort out what is going on and what this new way of using the Internet means for me and for my business. I wrote this Guide to Web 2.0 in the first person because so much of what I read about Web 2.0 is abstract. Here I wanted to tell my own stories and experiences and explain things in plain terms that make sense for the small business person, student, educator, or non-profit executive.

Web 2.0 for Business Advantage explores what is driving the dramatic adoption of Web 2.0 and how you can profit from it. The guide covers key advantages that can be had from smartly deploying Web 2.0: building an online presence; personal information management and the new desktop; and the new collaboration.

In each section we cover the big ideas and new capacities that are driving the opportunity. We also talk about our experience with three business problems that were solved with Web 2.0 solutions and explore what happened as we worked to implement the new models and services: podcasting for learning; innovation in financial services; and learning networks at the American Library Association.

You can see the full table of contents and download an excerpt at our site. You can purchase a pdf of Web 2.0 for Business Advantage for $9.95 at the Otter Group Store.

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