Enterprise 2.0 is really Collaboration 2.0
Dion Hinchcliffe
Dion Hinchcliffe in his Enterprise Web 2.0 blog references Andrew McAfee at HBS who has been writing about how enterprises use social software.
Debate continues about whether Enterprise 2.0 is about new infrastructure or about new modes of collaboration. I've tried to be very clear that to me it's the latter, and not the former. Enterprise 2.0, in other words, is about new communities, not communities' new plumbing. If we keep talking about the plumbing we're going to lose the attention of business leaders. And that would be a shame.
Dion continues:
And while it's true that business leaders tend to prefer to focus on what first, and how second, understanding that form follows function is probably critical to actually exploiting this new way of using the Web and the intranet for true two-way collaboration….Thus, accessing the benefits of Web 2.0 in the enterprise means understanding what it is and how to apply it. This can be a chicken and egg problem since there is no what without some how in this case. Blogs and wikis work so well because they are extremely simple ways to collaborate and hence more likely to be used by more people. This directly helps these collaboration models encounter fewer barriers to use and increased reuse and other second order usage scenarios. Appreciating what makes them simple and effective, which includes that they are delivered via a browser, require not prior training, little structure, and are syndicated via some mechanism is the essential function that provides the form we are looking for.
In our work with clients we are seeing how important it is to lead with function and build form around function. Our Learning 2.0 Boot Camp is designed to immerse people in a new network built on social software platforms so that they can experience these new modes of collaboration and then understand how to adapt them to their own business processes.
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