Featured Client: Rendezvous Central Square
When we heard that Steve Johnson was going to open a new restaurant in
our neighborhood, we asked him what he was planning in the way of a web
site.
He was looking into developing a “traditional” web site that would
provide customers with information about the restaurant. We suggested
he do the web site as a weblog instead. We explained that he could
have all of the features of a web site plus an interactive forum for
explaining his food philosophy and menus. He was persuaded and the
Rendezvous
Central Square weblog was born.
Now Steve can readily update his menus and post his thoughts on what is
being served at Rendezvous. He's got a place for people to comment on
his menu (so far all the comments are raves…). As he starts to get
press for the restaurant, he'll be able to post all his coverage in one
place. From the weblog back end, he can quickly check the statistics on
weblog traffic. Since opening in mid-November, the weblog has had over 27,000 pages views. He's got a link to his online reservation system,
Open Table and full-text search of the site.
As Steve learned more about weblogs for business, he concluded that
there was no reason not to do his web site as a weblog.
Now we're pushing him to do cooking podcasts of his (and our) favorite
recipes….
