We published our paper on Podcasting for Learning last
week and have subsequently received a number of citations across the
web (one in German and one in Italian). I think this is a great example
of how blogs can be used for viral marketing and promotion of new ideas
and publications. I want to document what we've done and how it can be
replicated:

Here's what we have learned so far:

1. Start with good material. The Podcasting for Learning paper came out
at the right time and was written to be a very helpful, informative
look at what we had learned in our six months of podcasting. It is very
detailed and very specific and includes a section by Aixa called One
Podcasters Diary where she details how she went about putting the
podcasts together. I think the paper has been cited because it is
useful and fun.

2. Use your own network to disseminate what you write. We all read a
number of bloggers who are writing about related topics. So to start, I
sent a link to the paper to people I regularly read and write about. A
few of them picked up the link and the discovery of the paper spread
from there. (See the text of our email notification below.)

3. Use the search engines. I created search feeds/RSS radars for
“podcasting for learning” in google blog search, pub sub, technorati,
and MSN search. Based on the responses I got, I built a list of other
writers/readers who might be interested in the paper and sent them the
link. One search uncovered a conference at Duke this week about
podcasting for learning. We sent the link to the paper to all of the
conference presenters.

4. Use delicious. This morning I discovered that we had two tags on the subject of podcasting for learning in delicious.

Here is a list of the citations we have uncovered so far:

Delicious: We have two taggers:  http://del.icio.us/url/07963105a48cd1ccbce4675b72c13cfe

http://www.wissen-ist-meer.de/
http://www.onlinemeetingsolutions.com/2005/09/25/
http://www.easyonlineconference.com/2005/09/25/
http://www.broadbandnews.info/blog/135/
http://www.elearnspace.org/blog/archives/002200.html

this one asks for best practices for learning vs. entertainment: possibly a nice follow-up paper for Ms. Aixa:

http://radio.weblogs.com/0110222/categories/
http://billives.typepad.com/portals_and_km/2005/09/great_podcastin.html

Here's one in Italian:

http://www.masternewmedia.org/it/2005/09/24/

And it was a big help to be picked up by Robin Good:

www.masternewmedia.org
 
http://www.masternewmedia.org/elearning/elearning_media/
We have just published a white paper on podcasting for learning on our web site:  

http://www.ottergroup.com/blog/_archives/2005/9/16/1232728.html

Here's the text of our email notification:

At the Otter Group we feel we have just dipped our
toes into the pool of possibilities in podcasting for learning. Since
March, we've been producing the Negotiating Tip of the Week Podcast with
Dr. Josh Weiss, Associate Director of the Global Negotiation Project at
Harvard's Program on Negotiation, as a way to reach both a general
audience and to help extend learning for participants in an elearning
course we offer for a client. 

“Podcasting for Learning” captures the beginning of our journey using podcasts as a new medium for learning. 

If you have a blog and think your readers would find this paper helpful, we would greatly appreciate the link.  

Please feel free to send us comments, which we will post or to post them to our blog.

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This entry was posted on Thursday, September 29th, 2005 at 2:20 pm and is filed under Podcasting, Press. You can subscribe via RSS 2.0 feed to this post's comments. You can comment below, or link to this permanent URL from your own site. Your comments will be moderated but will appear as soon as humanly possible.