Jeff Jarvis on the New Economy
Jeff Jarvis writes on BuzzMachine about the new media economy: “trust is king in the kingdom of conversation”
But
in this new age, you don’t want to own the content or the pipe that
delivers it. You want to participate in what people want to do on their
own. You don’t want to extract value. You want to add value. You don’t
want to build walls or fences or gardens to keep people from doing what
they want to do without you. You want to enable them to do it. You want
to join in.…So don’t own the content. Help people make
and find and remake and recommend and save the content they want. Don’t
own the distribution. Gain the trust of the people to help them use
whatever distribution and medium they like to find what they want.
Otter
Group’s design for learning programs has always focused on helping
people to learn from one another, to enhance what they already do to
learn. It is this thinking that has enabled us to expand from designing
learning programs to designing learning networks that efficiently
distribute information – helping them to find what they want, even when
they don’t know exactly what they want.
