Here is an excerpt from a Forrester report on blogs:

“Forrester believes that blogging will grow in importance… Blogs will become marketing vehicles…Blogs build strong, efficient teams. Forrester envisions the day when new employees on their first day will be handed a sheet of paper with their phone number, email address – and a URL for their blog.” Charlene Li, Blogging: Bubble or Big Deal?, Forrester Research, Inc., November, 2004.

Of course at the Ottergroup, we already do give our new hires (and consultants) blogs as soon as they start working with us.

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