Here is a link to a case study of retrieving sales leads from salesforce.com via RSS. Instead of having to go to the web site and look for leads, a custom aggregator brings this information directly to the sales person. This is an example of where enterprises will surely go as they begin to adopt blogs and RSS. Despite massive investments made in IT over the past decades, communications problems persist in getting the right information to the right people at the right time. As Charlie Wood, who developed this app says, “By fitting the source of information in the enterprise–both people and automated systems–into a common network with ubiquitous clients, you unlock a lot of power.”

This blog has links to a few interesting embryonic case studies for field sales, product marketing, and information brokers and how they can begin to use blogs and enterprise RSS in their operations and workflow.

This is the direction we are headed with The Ottergroup's new Ping Network Service.

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This entry was posted on Friday, February 11th, 2005 at 3:18 pm and is filed under Main Page. You can subscribe via RSS 2.0 feed to this post's comments. You can comment below, or link to this permanent URL from your own site. Your comments will be moderated but will appear as soon as humanly possible.