According to Rebecca McKinnon, South Korea is a leader in new communications technologies and media trend. With its 90% broadband penetration, South Korea is a place to look for trends in media and technology. Rebecca references a new study that indicates new forms of communication spell the end of email in Korea. Here are some surprising trends coming out of Korea. This article references mini home pages, which I believe are the Korean equivalent of blogs:

The email era is coming to an end because replacement communication means such as Internet messengers, mini-homepages (dubbed “one-man media”), and SMS are wielding their power. As a consequence, the stronghold of email, once the favorite of the Internet, is being shaken from its roots.

Leading the big change, unprecedented in the world, are our teens and those in their 20's. The perception that “email is an old and formal communication means” is rapidly spreading among them. “I use email when I send messages to elders,” said a college student by the name of Park. For 22-year-old office worker Kim, “I use email only for receiving cellphone and credit card invoices.”

A poll conducted by Chungbuk University computer education professor Lee Ok-hwa on over 2,000 middle, high school and college students in Gyeonggi and Chungcheong provinces in October revealed that more than two-thirds of the respondents said, “I rarely use or don't use e-mail at all.”The ebb of email is confirmed by a diminishing trend in pageviews, a tabulation of frequency in service used by email users. Daum Communication, the top email business in the country, saw its email service pageviews fall over 20 percent from 3.9 billion in October last year to 3 billion in October this year. By contrast, with SK Telecom, the nation's No. 1 communication firm, monthly SMS transmissions skyrocketed over 40 percent in October from 2.7 billion instances last October. Cyworld, a representative mini-homepage firm, witnessed its pageviews multiply over 26-fold from 650 million instances in October last year to 17 billion in October this year.

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