The Zen of Blogging or Why Our Mission Statement is a Beatles Songline
We believe blogging is really about networks and the relationships and
reciprocity good networks generate. You blog in order to connect with
people, share what you know, and find out what they know. In our
experience, the best blogs find a good balance between being
self-serving (building your reputation) and altruistic (sharing your
knowledge).
In order to reflect this balance, we have adopted a mission statement
at Ping that comes from a Beatles tune: “And in the end, the love
you make…is equal to the love you take.” (This is from the song, “The
End” on Abbey Road.) We think the philosophy expressed in this mission
statement should be the philosophy underlying great blogging. If you
get too far on either side of the spectrum, you become less
interesting–not only to your readers but also probably to yourself. If
you strive for taking the same amount of…fill in the blank….love,
learning, money, interest…you will be interesting and have
interesting things to write about.
